The voice acting manages to be stilted, with the new Barbie voice actress nowhere near as natural or endearing as Kelly Sheridan, who was getting better and better every time. If anything they are childish stereotypes, especially Ken, Theresa and the annoyingly catty Jacqueline, and the zombie peas were annoying and wore out their welcome after their first appearance. The characters I usually find cute and likable, but other than the "flairies" not here. I know they had the believe in yourself message, but they've done it before and better, here it felt out of place. The story was very shallow and formulaic, with dialogue that feels forced and relying too much on fashion and snobbery(very like A Fairy Secret) and negative messaging like hate and vanity rather than positive messages like forgiveness, bravery and you are more than you seem to be.
Other than that, I disliked the animation, which was rougher and less vibrant and Barbie herself looked terrible with big eyes, a tiny mouth and she looked anorexic. The only things that don't make A Fashion Fairytale worse than it actually was were the characters of the "flairies" who were adorable and the sole standout from an animation perspective, the underused but nice Parisian settings and the catchy soundtrack. Granted it is better than A Fairy Secret, but only just. Like A Fairy Secret, despite the negative press, I wanted to like A Fashion Fairytale, seeing as I do like the Barbie movies in general.